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Track word usage over time
This just searches books, no other forms of written words. here.Filed under: Uncategorized
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Citizens “Report Card” on MyBankTracker.com
This is not a good source, but you might glean some new information from it, anyway. Click here to read entire report.Filed under: Citizens, Resources
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10 Funny Banking Commercials
Here’s a link to 10 bank-related TV ads. Filed under: Ad Examples, Videos
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Why consumers switch banks
This article is from 2011, but still provides some useful information. Filed under: Resources, Target Research
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Consumers Want a More Seamless and Personalized Customer Experience From...
Good insight into what consumers want in a bank, but be careful, this is global, not just U.S. Also, focus on retail banking, not so much “financial advice” concerns. See source: Cisco Newsroom. Here’s...
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How young consumers feel about banking
Good info, and recent, too. Source: BankInnovation.net Filed under: Resources, Target Research
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BofA’s newest campaign — a must read!
It’s important to read and study this article (and any others you can find like this) to understand what America’s biggest bank is trying to do in its most recent ad campaign. This article is a good...
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Why consumers don’t “like” their banks
You’ll need to understand the limited potential of social media for your bank client, and this article will help! Filed under: Resources, Target Research
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Federal Reserve Mobile Banking Report
Here’s the most recent report by the Federal Reserve about how consumers use mobile banking.Filed under: Resources, Target Research
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Report on consumers’ experience toward mobile banking
This is a 2013 report that will probably be useful for us!Filed under: Resources, Target Research
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